2024
Effix
geteffix.com
The Challenge: Complex Lab Errors, High Costs
Effix Smart Energy Management Software is a B2B platform that helps businesses track and reduce energy consumption and emissions. As the UI/UX Designer, I created an intuitive dashboard to simplify complex data and meet diverse user needs.
The main challenges included visualizing complex emissions data, ensuring scalability, and providing real-time updates. I conducted user research, prototyped the design, and tested it with users to refine the interface.
The final design improved decision-making, increased efficiency, and received positive client feedback for its ease of use and clarity in tracking emissions. Future updates could include AI insights and advanced reporting features.
My Role
Research & Planning
User Persona
Design Process
The final design enabled businesses to make informed, data-driven decisions on energy use and emissions reductions. Users could easily track progress and identify areas for improvement through clear data visualization. The intuitive interface streamlined data entry and report generation, improving overall efficiency and allowing quicker actions on energy-saving initiatives. Client feedback was positive, highlighting the ease of use, customization options, and clear emissions tracking, making the software an essential tool for managing sustainability goals.
Application of SHUI Design System
Reflection:
The project was a valuable learning experience, especially in terms of simplifying complex data and balancing user needs across various business levels. By focusing on clear design principles and user-centered solutions, I was able to create a tool that met both functional and usability goals.
Next Steps:
In future iterations, I would explore adding AI-powered insights for predictive energy usage and emissions, as well as integrating more advanced reporting features that allow for deeper analysis.
Design Showcase
Outcome & Impact
Design Challenges
User Research:
I conducted interviews with target users (sustainability officers, facility managers, and business executives) to understand their pain points and needs. This helped shape the structure of the dashboard and define key features like emissions breakdowns and real-time comparisons.
Wireframing & Prototyping:
I created wireframes to define the layout and functionality of the dashboard. These early prototypes helped visualize the flow of information and allowed me to test and refine the user interface before moving to high-fidelity designs.UI Design:
The visual design was focused on simplicity, with clear sections for tracking emissions, energy consumption, and costs. Key features included dynamic charts for weekly and monthly comparisons, color-coded emissions categories, and easy-to-read data tables. The design also integrated interactive elements such as drop-downs and editable fields for adding data (e.g., vehicle details, costs).Usability Testing:
After finalizing the design, I conducted usability tests with a group of users to identify pain points and areas of improvement. Feedback was used to adjust the user flows and enhance the interface for ease of use and better data interaction.











